Manufacturing · 20-year partnership
The largest wood pellet manufacturer in the UK and Ireland, and one of table59's longest-standing engagements.
Balcas Energy is the largest wood pellet manufacturer in the UK and Ireland. Originally established as a timber company over 40 years ago, the business has grown into a leading supplier of sustainable wood pellet heating solutions serving domestic and commercial customers.
table59 has worked with Balcas Energy for almost 20 years, providing strategic digital consultancy, analytics, ecommerce support, online marketing management and customer data optimisation.
Balcas Energy operates across multiple digital channels and customer touchpoints, requiring accurate measurement of customer journeys and clear visibility of marketing performance across sales, organic search, paid search, social media and email marketing.
table59 designed and manages the digital measurement and marketing infrastructure supporting Balcas Energy's online growth strategy. This includes GA4, ecommerce tracking, cross-domain tracking, dashboard development, channel integration and ongoing marketing support.
Designed and implemented a comprehensive consent management system within Microsoft Dynamics 365, enabling Balcas Energy to manage marketing subscriptions, handle preference updates and support the migration of contacts from legacy systems in a GDPR-compliant manner. The solution provides a single, auditable view of customer consent across all marketing channels.
Supports more than 15,000 customers across the UK and Ireland.
Google Ads campaigns have achieved returns on advertising spend exceeding 4,000%.
Email database growth has been driven through customer acquisition journeys and value-led sign-up incentives.
A Dynamics 365 consent system now manages marketing subscriptions, preference updates and contact migration across all channels.