Ecommerce · growth from launch
A specialist supplier of garden and landscaping equipment, selling directly to consumers internationally through Shopify.
BU-KO Garden Tools is a specialist supplier of garden and landscaping equipment, selling directly to consumers through its Shopify ecommerce platform. The business serves customers across multiple international markets and relies heavily on digital channels to drive customer acquisition, sales growth and customer retention.
table59 was engaged to design, configure and manage the complete digital marketing, analytics and ecommerce infrastructure following the launch of the Shopify website. Working closely with the management team, table59 established the foundations required to support long-term ecommerce growth.
As a newly launched ecommerce business, BU-KO required a complete digital ecosystem capable of driving online sales, supporting international customers, establishing reliable measurement and reporting, building a customer database and generating profitable traffic through paid advertising.
table59 designed, implemented and manages the complete ecommerce marketing infrastructure including Shopify integrations, analytics, Merchant Centre, Google Ads, Klaviyo and reporting.
Configured and connected Shopify with Google Analytics 4, Google Search Console, Google Merchant Centre, Google Ads and Klaviyo to create a connected marketing and reporting ecosystem.
Configured Merchant Centre for international trading, including shipping configuration, diagnostics, feed optimisation and ongoing issue resolution. Alignment between Shopify shipping settings and Merchant Centre shipping tables was critical to achieving product approval and advertising eligibility across multiple markets.
Implemented GA4, ecommerce tracking, conversion tracking, revenue attribution, audience development and marketing performance reporting to provide complete visibility of customer acquisition and sales performance.
Designed and manages the complete Google Ads infrastructure including campaign architecture, conversion tracking, Shopping campaigns, Performance Max campaigns, audience strategies, remarketing campaigns and ongoing optimisation.
Implemented Klaviyo, migrated customer data in a GDPR-compliant manner, developed customer segmentation, automated journeys and ongoing email campaigns. Automations include abandoned cart recovery, browse abandonment and repeat purchase campaigns.
Following launch in August 2025, the business grew from a standing start to generating strong ecommerce revenue within its first year.
Google Ads campaigns achieved returns on advertising spend exceeding 400%.
More than 95% of products achieved approved status within Merchant Centre.
Weekly email marketing campaigns and automated customer journeys support customer acquisition and retention.