Healthcare · systems integration
A specialist dental laboratory based in Enniskillen, Northern Ireland, supplying advanced dental products and services across the UK, Ireland, Europe and the United States.
Quoris3D is a specialist dental laboratory based in Enniskillen, Northern Ireland, supplying advanced dental products and services to dental practices throughout the United Kingdom, Ireland, Europe and the United States.
table59 acts as Quoris3D's digital marketing, analytics and systems integration partner, supporting the configuration, management and optimisation of the organisation's digital ecosystem.
Quoris3D operates a complex business model requiring ecommerce, CRM, inventory management, laboratory case management, customer communications and reporting systems to work together seamlessly. The challenge was to create a connected ecosystem that supports the entire customer journey from enquiry through to product delivery and ongoing engagement.
table59 designed, configured and manages the digital infrastructure that connects marketing, ecommerce, CRM and operational systems. Shopify acts as the customer-facing platform, integrated with analytics, advertising, CRM and operational systems.
Configured and managed Shopify, Google & YouTube App integration, Google Merchant Centre, Google Ads, conversion tracking, product feeds and customer journey optimisation.
Implemented and managed Google Analytics 4, ecommerce tracking, conversion tracking, Search Console integration, audience development and management reporting.
Implemented and managed Mailchimp integration, audience segmentation, customer communications, automated journeys and campaign reporting.
Developed workflows linking Shopify and Prospect CRM. Managed lead capture processes, customer data management, workflow automation, customer lifecycle support and data synchronisation across platforms.
Managed integrations between Shopify, Prospect CRM, Unleashed Inventory Management, LabTrac Case Management System, online booking systems, email marketing platforms and analytics tools, ensuring efficient information flow while maintaining data quality and reporting accuracy.
Created a connected digital ecosystem linking ecommerce, customer management and operational systems.
Improved visibility across customer journeys and streamlined workflows.
Reduced manual administration and provided management with accurate reporting to support data-driven decision making.