Do you think that it is important to market your business online? I suppose the real question is, “do you believe that you don’t need to?”. If you are in the latter category then you can be convinced otherwise by asking if your clients search for products and services using the Internet. Of course they do, which is why you need to read this article. Marketing online means Google. Sure there are many other Search Engines out there, but most people use Google, so let’s focus on that. Of course acceptance that Google may be a source of new business is one thing; actually making that happen is another. This article explains the basic steps to understanding how Google can be made to work for your business.